How Sanofi Turkey strengthens sales force development with online assessments

The Challenge

Sanofi Turkey's Sales Force Effectiveness Unit needed to conduct regular knowledge assessments for drug-specific sales groups while achieving high participation, managing assessment operations, and carrying out detailed evaluation procedures. To support these objectives, the unit moved its assessment processes online in 2020 to minimize workflow disruption and improve the detail of assessment reports.

The Solution

Since 2020, Sanofi Turkey's Sales Force Effectiveness Unit has used TestInvite to conduct the regular exams mandated by Sanofi Global for drug-specific sales groups. The assessments measure employee knowledge across medical and marketing categories and are delivered remotely to nearly 500 employees within each exam schedule.

For each sales team, Sanofi Turkey organized assessment content in a centralized question bank and created dedicated assessments for specific groups. Employees received personalized exam invitations, while synchronized start times, randomized questions and answer choices, and assessment-specific time limits ensured a secure and consistent testing experience.

Questions were categorized by topic and drug-specific group, enabling detailed performance analysis for each participant. Comprehensive reports and question-level analytics helped identify development areas, measure knowledge levels, and inform sales effectiveness initiatives and future training strategies.

Implementation & Operational Support

TestInvite's Operation and Assessment teams supported each assessment schedule by transferring questions into the online question bank, creating assessments for each sales team, distributing personalized exam invitations, and providing technical and operational support for nearly 500 employees participating in each assessment schedule.